A partner admin receives an email about a child customer's 45-day trial expiring. This email is sent 7 days prior to expiration.

Sender: {{AE Full Name}} ({{AE Email}})
Subject: {{ChildCustomer}}'s trial is expiring soon
Preview Text: Action required to avoid interruption

<tr> <td class="text center" align="center"> <!-- Begin Copy Table Header --> <table class="copy header table" width="90%" border="0" cellpadding="0" cellspacing="0" valign="top" align="center"> <tbody> <tr> <td align="left" style="font-size:16px !important; color:#4c4441; line-height:180% !important; font-family: Arial, Helvetica, sans-serif;"> Hi {{AdminFirstName}},<br><br> I wanted to remind you that the 45-Day Trial for {{ChildCustomer}} will expire on <strong>{{mm/dd/yyyy}}</strong>, and if(contractStatus == 'signed'){ {{LicenseCount}} licenses will be added to your next billing cycle. Please reach out directly if you have any questions, or click the link below to manage this account. }else{ thier users will no longer be able to access QuickHelp. To prevent this account from expiring, you will need become a signed BrainStorm partner and enter into a reseller agreement. Please contact me to discuss in more detail.}<br><br> Sincerely,<br> {{AE Full Name}}<br> {{AE Phone Number}} </td> </tr> </tbody> </table> <!-- End of Copy Header Table --> </td> </tr> <!-- Pusher Row --> <tr class="thirty pusher" height="30"> <td> </td> </tr> <!-- Button Row --> <tr> <td align="center"> <!-- Button Table --> <!-- Link to User Grid --> <table class="text center" align="center" border="0" cellpadding="0" cellspacing="0"> <tr> <td> <table border="0" cellspacing="0" cellpadding="0" bgcolor="#1e8bd0"> <tr> <td valign="middle" align="center" bgcolor="#1e8bd0" height="42"> <a href="#" target="_blank" style="font-size: 13px; font-family: Arial, Helvetica, sans-serif; color: #ffffff; text-decoration: none; text-transform: uppercase; padding: 13px 24px; border: 1px solid #1e8bd0; display: inline-block; background-color:#1e8bd0;"><strong>if(contractStatus == 'signed'){MANAGE THIS ACCOUNT}</strong></a> </td> </tr> </table> </td> </tr> </table> </td> </tr>

The entire button row is conditional, not just the CTA. Clicking on this CTA takes the admin to the customers configure page.